As the leading telecommunications company in Malta, GO constantly strives to adopt the latest branch transformation technologies to transform the customer experience. The company was looking for a way to introduce better payment channels to ensure that its services remain available for customers 24/7. Previously, customers could only utilize the company’s website or visit a branch to pay bills or sign up for services. While these were sufficient to a certain extent, they prevented the telecom company from reaching new demographics and required more effort from customers.
Go-Malta also aimed to improve its resource utilization and cut costs via automation. That is why the company sought a smart solution that would provide access to its services 24/7 while reducing the cost per transaction and ensuring optimal utilization of resources.