360 degree real-time monitoring and control of branches centrally
The queue management solution is a comprehensive system that met all the requirements and needs of Stanbic Bank. It gave the bank full control over its processes and branches. The advanced business intelligence system empowered the bank’s administration to monitor and control the performance in the branches, which enhanced operational processes, leading to maximized performance.
Seamless customer journeys for better customer satisfaction
The system created a neat and organized environment inside the branches. There was less stress and anxiety as customers get a ticket and sit down in a waiting area until they are called forward based on their appointment time, which increased customer satisfaction. The system noticeably saves time, as there is no need for the employees to handle all the phases of the customers’ journey, which elevated the efficiency of the bank’s staff and allowed the management to fully utilize its resources.
Increased purchase intent with targeted promotions
SEDCO’s smart digital signage system empowered Stanbic bank to identify the audience waiting in the branches, and display targeted advertisements based on their profiles and interest, in order to increase the customers’ purchase intent, leading to more cross-selling opportunities, and more sales. The system also decreased the actual and perceived waiting time by keeping the customers engaged and entertained until their turn to be served.
The solution automated all the processes required to handle a customer's journey. The system expedited the service delivery, which boosted the productivity of the branches. And with the system's remarkable flexibility, it can be easily customized to meet any arising needs for the bank in the future.