PCARD Group highlights SEDCO’s digital branch transformation solutions at Africa Pay & ID Expo

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SEDCO and its partner PCARD at Africa Pay & ID Expo-2022


PCARD Group, SEDCO’s strategic partner in Morocco, highlighted SEDCO self-service machine and queue management solutions in Africa Pay & ID Expo, held in Hotel Rotana Palmeraie, Marrakech - Morocco from 26 to 28 May 2022.

Highlighting the concept of smart digital branches, PCARD showcased a live demo of SEDCO’s digital branch transformation solutions, giving stand visitors the opportunity to interact with the self-service machine firsthand which allows 24/7 services including instant card issuance, cheque deposit, cheque leaf /chequebook printing, account statement printing, remittance, and other types of services. SEDCO self-service kiosk enables customers to start a video call with a remote agent for assistance whenever needed, ensuring an exceptional customer experience in banks, telecom, utilities, and other sectors.

“We are witnessing digital acceleration nowadays, driven by the change in customer behavior and the need for businesses to provide instant services to customers. Therefore, PCARD is always ready to support banks with the latest digital branch transformation solutions to take the customer experience to the next level,” stated Mohammad Jarjour, Business Development Director at PCARD.

Elaborating about participating in this event, “Our participation in Africa Pay & ID Expo comes as a step to provide the financial sector in Morocco with advanced self-service solutions and e-payment systems that elevate the customer experience while making the branches smarter and reducing OPEX,” commented Rajaa SAKHIR, Sales & Marketing Director at PCARD.

In parallel, Khaled Hayajneh, SEDCO Business Development Manager in Africa Region expressed his pleasure to collaborate with PCARD to introduce digital branch transformation to the Moroccan market, emphasizing on the importance of SEDCO advanced queue management system that can smartly route customers to the self-service machines or the service counters based on customer traffic and service type, reducing the customer waiting time, the employees’ workload, and increasing efficiency.

“We thank PCARD for their support by highlighting the importance of adopting the digital branch experience during the 3 days of Africa Pay & ID Expo,” he added.

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