SEDCO, a leading provider of digital branch transformation solutions, and STS, a renowned partner in the industry, recently joined forces to host an insightful seminar titled "Driving Phygital Transformation: Exploring SEDCO's Customer Experience Platform." The event took place at the prestigious Fairmont Hotel in Amman, Jordan, on 12 July 2023, and welcomed attendees from banking, telecommunications, government and other sectors.

The seminar began with Rushdi Al Kukhun, Regional Business Development Manager at SEDCO, providing an overview of SEDCO's digital branch transformation initiatives, the importance of Phygital Customer Experience (CX), and highlighting the trends and challenges in CX and possible solutions to elevate CX in both the physical and digital worlds.

Attendees also gained valuable insights into SEDCO's approach to enhancing self-service experiences through the introduction of the latest updates to their solutions.

Hazem Aseer, Director of CEM Solutions at SEDCO, took the stage to deliver the opening session, focusing on elevating customer experience and enriching efficiency through SEDCO's latest updates. Following a refreshing coffee break, Nawaf Arafat, Director of Professional Services at SEDCO, led the second session, exploring the latest upgrades in Customer Visit Management (CVM) and its significance in delivering exceptional experiences.

The seminar continued with the highlight of the event: the introduction of SEDCO's Next-Gen Phygital Customer Experience Platform. Hazem Aseer once again took the stage to unveil FASTSERV® Mobile and FASTSERV® Meet, revolutionary solutions that bridge the physical and virtual channels, providing a seamless customer journey.

The seminar concluded with the attendees buzzing with excitement and anticipation for the future of customer experience, participating in a poll to win a laptop, and enjoying a tasty lunch.

SEDCO and STS expressed their gratitude to all participants for their active engagement and commitment to driving Phygital Transformation.

Stay tuned for more updates and innovations from SEDCO as they continue to shape the landscape of digital transformation and customer-centric solutions.