Stanbic Bank chooses SEDCO’s queue management solution to streamline the customer journey

As a step in its mission to take the customer experience to an exceptional level, Stanbic Bank, a leading financial services organization in Africa, partnered with SEDCO to upgrade six branches with smart queue management system.

SEDCO’s advanced queuing system enabled Stanbic Bank’s customers to directly print tickets from queuing kiosks to get in a virtual queue. Customers are then called to be served via digital screens. They can also be notified of their turns via SMS notifications instead of waiting in lines, ensuring a convenient customer journey.

The advanced digital signage system allows the bank to display targeted ads about new products and services to boost sales while keeping customers engaged and entertained.

As SEDCO’s queue system streamlines the customer journey from beginning to end, there is no more need for the employees to handle all phases of the journey, which decreased workload and increased efficiency.

The queue management system is powered with an advanced business intelligence platform that provides live dashboards and maps to centrally monitor the branches in real-time, and advanced reports to get deep insights about performance and trends, helping the bank make more strategic decisions. BI tool also enables branch managers to receive SMS or email alerts whenever an issue arises in any branch to take action immediately.

SEDCO Business Development Manager Khaled Hayajneh commented, “We are proud to work with Stanbic Bank as it takes initiative to adopt the latest technologies and enhance the customer experience.”

“The smart queuing system maximized productivity, increased efficiency, and ensured better business management, while creating a seamless customer journey,” he added.

For more information and details about SEDCO’s digital branch transformation solutions at Stanbic Bank, read the case study here.