Customers evaluate businesses based on the quality of service that they receive. Any frustration or disappointment can lead to the loss of your current customers, and possibly future ones. SEDCO's customer feedback system improves customer retention and loyalty. The system allows you to know what your customers think about your services and the performance of your branch. It gives you an insight about the customers' behaviors and needs so that you can easily spot any weaknesses and improve your service. And enhanced service means happy customers, which leads to more sales.

By giving your customers the opportunity to express their opinion about your services, you show them that you actually care and are ready to listen to them. At the same time, the system gives you the opportunity to find out any issues and fix them immediately, which will make your business stand out for offering an outstanding service.

Customers can submit their feedback about your services and employees through small LCD touch screens before leaving the branch, allowing the branch manager to measure the customers' satisfaction, which provides better performance management and improves the overall customer experience. This in return will lead to enhancing your name and reputation, and will eventually boost your business.