Dubai, UAE – SEDCO participated in Seamless Middle East 2024, the largest exhibition for banking and financial professionals, held at the Dubai World Trade Center from May 14-16. With a commitment to revolutionizing customer experiences, SEDCO presented live demonstrations of its innovative banking self-service solutions and virtual meeting platform, seamlessly integrating physical and digital customer journeys into cohesive experiences.

As a key exhibitor, SEDCO showcased its digital branch solutions, including the latest self-service kiosks, ensuring 24/7 availability of banking services such as instant card issuance, cheque printing, and 24/7 money exchange services. With a smart routing integration to the self-service machines, SEDCO also demonstrated its multi-channel queue banking system, leveraging QR codes, mobile apps, and ticketing kiosk solutions to streamline customer flow, reduce wait times, and enhance operational efficiency in banking environments.

Additionally, attendees experienced firsthand of SEDCO’s virtual meeting solution, FASTSERV® Meet, which empowers customers to contact bankers via video meeting for convenient service experiences anywhere, anytime. This solution enables banks to differentiate their business and reduce the need for additional staff or branches.

Majdi Al-Beit Shawish, CEO of SEDCO, emphasized the company's significant participation in Seamless ME 2024 as an opportunity to engage with banking leaders and exchange valuable experiences. "Our focus on integrating physical and digital customer journeys with AI technology marks a pivotal moment in reshaping the future of the banking and financial services sector," stated Al Shawish. He stressed the great opportunity to meet in person with partners and customers and to network with new potentials during the three-day event.

"SEDCO remains committed to driving innovation and empowering organizations to deliver exceptional customer experiences," he added.

For more information about SEDCO and our innovative solutions, please contact us.