ALSERAJ Company -SEDCO’s strategic partner in Iraq- highlights the latest branch transformation solutions from SEDCO in ITEX Expo, Iraq’s largest ICT Exhibition, held from 15 to 18 February in Baghdad International Fairground.

Highlighting the concept of smart branches, ALSERAJ performed a live demo of SEDCO’s self-service and queue management solutions, giving the audience the opportunity to interact with SEDCO’s self-service machines, which provide access to many services anytime anywhere, such as instant card issuance, cheque deposit/printing, mobile money, bills payment, funds transfer (remittance), and other types of services, ensuring a convenient customer journey with an exceptional experience in banks, telecom, and government sector. The interactive self-service machines ensure the availability of services beyond the working hours in a cost-effective manner, along with the ability to start a video call with a remote agent for assistance 24/7.

“In the digitalization era we live, it is always a big pleasure to introduce the most recent innovations in the world to help elevating the customer experience to the next level,” Seraj Al-Samawi, CEO at ALSERAJ - Iraq stated. “Our partnership with SEDCO is built on a strong foundation to transform classical branches to smart digital ones,” he added.

In parallel, Majdi AL-Beit Shawish, CEO at SEDCO, expressed his pleasure to introduce the latest self-service solutions at ITEX 2022, emphasizing on the importance of making the customer experience the core focus of any business aspiring for sustainable success. “We thank ALSERAJ for their support by highlighting the importance of adopting the digital branch experience to the Iraqi market,” he added.

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About ALSERAJ: Established in 1996 as a distributor of electronic and office equipment in Iraq and the United Arab Emirates, ALSERAJ has expanded its scope of work in many fields to provide governments, banks, the private sector, and other customers with various solutions including safety and security equipment, banking solutions, educational solutions, and others. Through its partnership with SEDCO, ALSERAJ helps in providing Queue Management System and Self Service solutions to the Iraqi market.

About SEDCO: SEDCO, established in 1983 is a leading provider of Customer Experience Management Solutions, with a unique mission of empowering  a variety of market sectors with smart technological solutions, including finance, telecom, governments, healthcare, retail, utilities, and others to transform the customer experience journey. For the last two decades, SEDCO has been focusing on providing comprehensive Digital Branch Transformation solutions to bridge between digital and physical channels, satisfy business needs, and streamline the customer experience across all possible touchpoints. With headquarters in Dubai, SEDCO has successfully implemented more than 60,000 installations across Europe, Africa, and Asia.