Orange Maroc, a leading telecommunications operator in Morocco, has recently signed an extension contract with SEDCO to install twenty additional self-service kiosks in public areas to extend the operating hours beyond the standard working hours and provide customers with a convenient 24/7 experience. Previously, SEDCO installed five self-service kiosks within different Orange Maroc branches.

The self-service solution will mainly provide bill payment and top-up services. The provided kiosks can be upgraded to offer other telco services to Orange Maroc customers in the future, such as cash-in, cash-out, mobile money transfer, e-wallet subscription, voucher top-up, bill request, and others. The multifunction machines also support displaying ads and promotional content to increase cross-selling opportunities.  

The implementation of self-service machines is a major step towards digital branch transformation and benefits both Orange Maroc and their clients. Once in place, the multifunction machines will reduce the workload of in-branch service employees, freeing up their time to give more focus to customer care and sales rather than doing routine transactions. On the other hand, the self-service solution will enhance the customer journey by providing an alternate service channel that is available 24/7.   

Discussing the latest developments, Khaled Hayajneh, SEDCO Sales Manager at Africa Region, stated, “We are proud to be a pivotal part of Orange Maroc’s digital transformation journey. Equipped with deep knowledge and experience in telco practices, we are able to deliver customized self-service solutions that will reduce branch traffic and cost per transaction.”