Dubai, UAE, 15 September 2026 — SEDCO continues to advance its leadership in AI-powered customer experience transformation, bringing together its partner network to explore how intelligent technologies can reshape service delivery across industries. Through a dedicated webinar, SEDCO introduced its AI Assistant and AI Care Assistant, demonstrating how organizations can turn AI opportunities into practical, connected customer journeys across digital and in-person channels. Presented by Hani Jaber, Business Development Manager at SEDCO, the session explored how the SEDCO AI Assistant enables organizations to engage customers from their first inquiry through to service completion.
More than a conversational interface, the solution acts as an intelligent digital front door, helping organizations connect customer needs with the right services, appointments, and support while integrating with existing backend systems. The AI Assistant understands customer inquiries, recommends relevant services, and answers routine questions instantly in multiple languages and local dialects, 24/7. Its integration with systems such as CRM and core banking platforms enables connected service delivery, while seamless handover to live agents ensures that customers receive additional support when needed. During the live demonstration, partners explored practical banking use cases, including a loan inquiry and a VIP card service request, showcasing how AI can support customer journeys from initial interaction through service completion.
The webinar also introduced the SEDCO AI Care Assistant, a healthcare-focused extension of the platform designed to support more connected patient experiences. The solution guides patients through symptom and medical history collection, integrates with telehealth pods, and provides doctors with real-time triage summaries. Together, the AI Assistant and AI Care Assistant demonstrate SEDCO's broader AI capabilities across banking, healthcare, government, and telecom.
"AI leadership is not only about introducing intelligent technologies; it is about applying them to create meaningful business value and better customer experiences. Through our AI Assistant and AI Care Assistant, SEDCO is helping partners explore practical use cases, connect AI with existing systems, and turn emerging opportunities into real customer projects," said Hani Jaber, Business Development Manager, SEDCO.
The session concluded with a discussion on how partners can collaborate with SEDCO to develop new AI use cases, explore technical integration opportunities, and deliver AI-powered solutions to customers across different sectors. SEDCO also announced plans to host a customer-facing webinar in the coming months, extending the discussion to organizations exploring AI-driven customer experience transformation.
For more information about the SEDCO AI Assistant, AI Care Assistant, or partnership opportunities, contact SEDCO.