Warsaw –Poland, SEDCO, a global leader in providing comprehensive Customer Experience Management (CEM) solutions, participated as a technology sponsor in the Customer Experience Transformation conference held 12th and 13th December in Warsaw -Poland.

The conference, which was hosted by Puls Biznesu Magazine at Novotel Hotel in Warsaw, brought together 60 CEM leaders from the banking sector, telecommunications, insurance, energy and other businesses to discuss the latest innovations connected with Customer Experience Management.

In the 2-day event, SEDCO took part as a sponsor, exhibitor and panelist, along with keynote speakers from various industries who introduced the latest trends and practices in customer experience management.

SEDCO’s Executive Director, Mr. Sa’d Salah, participated as a panelist in the conference’s closing panel where he talked about the latest solutions used to enhance the customers’ journey involving the physical branch visit.

"SEDCO is committed to supporting initiatives that aim to further the Customer Experience Management concept in Poland,” Mr. Majdi Al Beit Shawish, SEDCO’s CEO stated.

“The key to an exceptional customer experience is to understand business and customers’ needs as well as their expectations and then translate all into a convenient customer journey through all touch points, and this is why SEDCO is here,” Mr. Shawish added.