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Dubai, UAE, 24 September 2026 — SEDCO concluded its participation at Seamless Middle East 2026, held from 22–24 September at Dubai World Trade Centre, reinforcing its position as a leading provider of customer experience and digital transformation solutions across the region.
During the three-day exhibition, SEDCO welcomed customers, partners, and industry professionals to its stand, showcasing smart banking and money exchange solutions designed to enhance customer experience and support digital transformation. SEDCO’s portfolio helps banks, exchange houses, and financial organizations deliver more connected, efficient, and intelligent customer journeys across physical and digital channels, including self-service, customer visit management, and digital engagement solutions.
Visitors experienced live demonstrations of SEDCO’s latest solutions, including AI Assistants, Self-Service Kiosks, Queue Management, Virtual Visit Solutions, and Business Intelligence. The demonstrations highlighted how these technologies can work together to support customers from their first interaction through service completion, while giving the financial organizations greater visibility and control over service operations.
A key focus at the event was SEDCO’s AI Assistant, which demonstrated how banks and other business can move beyond basic conversational support by using AI to understand customer needs, guide service selection, provide relevant information, support appointment booking, and connect customers with the right human agent when needed. SEDCO also showcased how self-service technologies can extend service availability, automate routine transactions, and help banks and exchange houses reduce pressure on traditional service counters. Combined with queue management and virtual service capabilities, these solutions enable customers to move more seamlessly between digital, self-service, remote, and assisted channels.
“Events of this scale provide an important opportunity to reconnect with our existing partners, engage with current customers on new opportunities, and build relationships with new customers and partners across the region. They also give us the opportunity to demonstrate how AI, self-service, and connected digital solutions are shaping the next generation of customer experiences. As we continue to expand our strategic partnerships and capabilities, our commitment remains focused on leading customer experience transformation and creating measurable value for our customers and partners.” said Majdi Shawish, CEO of SEDCO.
SEDCO also highlighted the role of Business Intelligence in supporting better operational decisions. By bringing together data from customer journeys, service points, queues, and digital channels, bank and financial organizations can monitor performance, identify bottlenecks, and respond more effectively to changing demand.
For more information about SEDCO’s customer experience and digital transformation solutions, contact the SEDCO team.
