What is a Mobile Booking app, and how does it elevate the customer experience?

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Picture your company’s busiest branches on a normal day - there are queues of customers waiting to be served. Your teams are doing their best to serve everyone efficiently, but stress levels are rising, and your customers are simply not getting the best experience with your brand.

What is missing is a solution that helps streamline customer traffic and flow. By optimizing those two elements, you can immensely improve the customer experience your brand delivers. Plus, there is no need to increase branch sizes or train new team members. How is that possible? The answer is simple: a mobile appointment booking app can deliver all those advantages.

Mobile booking queue ticket SEDCO

How Does a Mobile Appointment App Work?

Implementing a mobile appointment solution can transform the way your company does business. An app connects your brand to your customers before they step through the door. Instead of coming to your business only to find out they need to join a long queue, your clients can book an appointment ahead of time, walk into the branch, and get served.

Customers benefit from this seamless experience just as much as your employees. Rather than looking at long lines of people who are progressively becoming more impatient, they finish serving one client just as the next one enters. The result is a less intense and more productive work environment.

With the help of an appointment app, customers can book their slot many days in advance or even when they are on their way to your business. The customer receives an e-ticket as booking confirmation and checks in via QR code once they arrive to the branch. The new appointment will be aligned with your backend queuing system. The entire process is quick, simple, and convenient.

On the other hand, a mobile booking app can offer your business a great opportunity for targeted advertising through mobile marketing. Your business can be right in front of users that have suitable profiles and interests.

Which Businesses Can Use Mobile Booking Apps?

Mobile booking apps can benefit any business or organization that operates branches that clients visit in person and generally without an appointment. Think about banks, for example: most clients simply walk into their branch during opening hours. However, if they arrive at a busy time, they may face a substantial wait.

By using a mobile appointment app, customers join a virtual queue without ever having to stand in line physically. Clinics benefit from a similar system, with appointments being available in real time. Mobile appointment apps also work well in telecommunications and government offices, as well as small and medium businesses. There are no limits to the type of organization that would benefit from streamlining its operations in this way.

The Next Step

If you’re looking for a mobile app solution, SEDCO is a globally recognized leader. For a comprehensive solution that bridges the gap between physical and virtual queuing, offers branch capacity control, and helps you deliver outstanding service, SEDCO mobile booking app solution can help. Here is a closer look at the benefits for your business and your customers.

How SEDCO Solutions Can Help Your Business

Here is a list of the main advantages for your business:

  1. Streamline between pre-booked and walk-in customers: using an appointment booking app does not stop your business from receiving walk-in customers. However, with pre-booking available, your business will benefit from an easier way to manage the flow of clients as more of them will arrive at a specified time.
  2. Reduce customer wait and service time: no one likes to wait in line to be served. By pre-booking an appointment slot, even at short notice, waiting times are minimized and customers receive a smoother service delivery.
  3. Get instant customer feedback to increase efficiency: how do you know that you are serving your customers well? When they tell you directly. A mobile appointment app makes gathering and reviewing feedback easy, allowing you to streamline your process.
  4. Distribute branch load for better staff utilization: allowing customers to check which branches are busy automatically helps distribute the workload of your team more easily.
  5. Cut costs by replacing paper queue tickets with electronic ones: paper queue ticket machines have had their day. They may have helped organize queues, but they also needed to be restocked regularly with new supplies. In addition, costs for both scheduled maintenance and repairs can add up. Electronic booking tools avoid those outlays.

The benefits of e-ticket booking are manifold, both for consumers and businesses. The mobile app has the potential to transform the atmosphere in the branch from stressful to fluid with a few simple clicks.

How Your Customers Can Benefit from SEDCO Solutions


SEDCO’s mobile queue app benefits customers just as much as they benefit organizations, by having access to your business at their fingertips.

Here is an example of a typical customer journey using a mobile appointment app. Customers start by viewing a complete list of your services. Once they have selected the service they need, they can look for the nearest branches with the least customer traffic. If every branch is currently serving customers, the app will provide an estimated in-branch waiting time.

Once your customer has selected the most suitable branch, they can make an appointment and receive an e-ticket confirmation. The app will then help users navigate to the branch to ensure they arrive on time and avoid missing their appointment.

Of course, it is not always possible to keep scheduled appointments, which is why the mobile appointment booking app makes rescheduling easy and convenient. Customers can also share instant feedback through the app.

Naturally, each organization will have slightly different requirements, but the hallmarks of the customer journey remain the same. It is smooth, efficient, and streamlined.

How can we help you to take your customer experience to a new level? Contact SEDCO team today for more information.